SEO + GEO FAQs
Search Engine Optimisation (SEO) is the practice of helping your website appear when people search for information, services, or solutions like yours.
While search is changing so much, SEO remains the foundation of digital visibility. It helps search engines understand your organisation, your expertise, and the questions you can answer.
Good SEO is about creating clear, useful content that connects the right people with the right information.
What is SEO and why does it still matter?
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What is GEO and how is it different from SEO?
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Generative Engine Optimisation (GEO) is the next evolution of search strategy, focused on helping your expertise appear in AI-powered search experiences such as ChatGPT and Google’s AI features.
As people increasingly use AI to research, compare and make decisions, organisations need content that is structured clearly and communicates authority.
GEO builds on SEO foundations so that your information is accurate, useful, and easy for both people and technology to understand.
Do I need an SEO agency or consultant?
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It depends on your organisation, your goals, and where you are in your growth journey. For larger organisations with complex websites, a full-service SEO agency may be the right fit. For smaller teams or organisations looking for strategic direction, a specialist SEO and GEO consultant can provide a more suitable, cost-effective approach.
BE SEEN works with organisations that value thoughtful strategy and clear communication. Rather than focusing on volume, the approach is centred around understanding your audience, your expertise, and the opportunities within your existing digital presence.
With a background spanning journalism, UX writing, conversational AI, enterprise content strategy, and SEO across industries including hospitality, professional services, and regulated sectors, BE SEEN brings both editorial judgement and search expertise to every project.
The goal is simple: create content that is easier to find, easier to understand, and more likely to resonate with the people looking for it.
Often, the biggest opportunities are already within your website.
Existing pages, FAQs and articles can contain valuable expertise that simply needs refinement. A content audit can uncover where information could be updated, expanded, or better aligned with what people are searching for.
Strategic optimisation often begins with understanding what already exists before creating something new.
Do I need more content, or can we improve what I already have?
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There’s no one-size-fits-all SEO package at BE SEEN. Investment starts at $1,000+, with the final scope shaped around where you are, what’s getting in the way, and what you want search to do for the business.
That might mean a focused audit and strategy, ongoing SEO and GEO support, or a bespoke project to build your visibility. Either way, you’ll know exactly what you’re investing before we begin—no hourly billing, no mystery extras.
How much does an SEO consultancy cost?
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Look for someone who understands both the strategy and the work behind it. You want an SEO consultant who can look at your site, find the opportunities, shape the strategy and actually make the changes, not simply hand you a report.
Ask what they’ve improved, not just who they’ve worked with. Look for evidence of stronger rankings, increased organic visibility, better-quality traffic, or measurable business outcomes.
And increasingly, ask how they approach AI search. Your customers aren’t only Googling anymore… they’re asking ChatGPT, AI Overviews, and other AI tools which businesses they should trust. Your SEO consultant should be thinking about that visibility too.
What should I look for in an SEO freelancer in Melbourne?
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SEO doesn’t happen overnight, and anyone who says it does is selling you something. Technical improvements can start making a difference within weeks. Building authority through content, links, and consistent optimisation is a longer game, with competitive rankings often taking 3–6 months to move meaningfully.
GEO can be a different story. AI citation and visibility can shift much sooner, sometimes after a single strong content cycle.